Australasian Paper Industry Association

Value of Paper and Print (VoPP)


VoPP is a campaign to promote the efficacy and engagement of paper and print as a relevant and modern media channel. Paper and print have several sub-categories all with unique strengths whether Direct Mail, Newspapers, Letterbox, Magazines, Catalogues or Print Marketing, VoPP provides trends, forecasts, research, case studies and global innovations to assist marketers make their campaigns succeed.

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